For NYFW, we partnered with W+K and KFC to launch the world’s first deep fried fashion line: KFC x Crocs. The shoes became one of the biggest, viral merch campaigns ever. To drop the mouth-watering creation, we released a quirky, couture film starring artist mLma that “tastefully” told the story of the shoe through the lens of high-fashion.

Tantalizing the world’s senses, our shoes and campaign not only produced in-real-life disruption across digital, social media and PR. But within culture, too.

creative directors / Courtney Richardson (PAPER); Jarrod Higgins, Lawrence Melilli (W+K)

copywriter (W+K) / Tyler Archibald; art director (W+K) / Whitney Downing

innovation director (PAPER) / Hans Tranberg

creative strategist (PAPER) / Gavin Woods

film & interactive producer (PAPER) / Jake Honig

client / Kentucky Fried Chicken