NBA x LANVIN: ‘Came Thru Drippin’

The Tunnel is the NBA’s premiere concrete catwalk, where players sport the dopest threads off the court. But with the world in a global pandemic and the league shut down indefinitely, spectators and paparazzi couldn’t enjoy the stylish side of sports, in-person. That’s until ‘Came Thru Drippin,’ a social-first moving campaign, surprised fans and fashionistas alike by digitally showcasing some of the biggest NBA names modeling LANVIN’s new Spring 2021 collection from head-to-toe. 

The NBA wanted to creatively honor March Madness and ‘Came Thru Drippin’ allowed NBA stars to show off their quarantine style to millions thanks to an at-home photoshoot which was converted into creative and shoppable assets that showcased players walking their own runway.

creative director & concept design / Courtney Richardson

stylist / Calyann Barnett

talent / Kelly Oubre, Ben Simmons, Jimmy Butler, Bias Harris & Tyler Herro

client / NBA, LANVIN